Do I Need A Professional Website In 2014

The answer is still YES.

If you don’t have a website you’re losing customers and money.

Not only do you need a website, you need a professional website done by professional designer. In this day and age not only should you have a website but your customers expect it. Most people search for businesses on Google and Bing and if you don’t show up someone else will.

It’s not enough just to have a website. It’s not a set it and forget it kind of thing, it has to be updated regularly, it must have good quality content and it must be easy to use. You might think you can get away with having your wife, nephew, cousin or secretary make a website for you. This would be a mistake. Designing a website is a skill and not everybody can do it even if they know how to use an HTML editor.

A professional web designer would understand the concepts of designing a professional website, there is more to it than just dragging and dropping images. A professional web designer understands concepts like:

 

  • Typography
  • Proper use of white space
  • Design theory
  • how to properly design a user interface.
  • Properly optimizing images
  • Best practices
  • Designing above the fold

 

and many many more

These are just some of the concepts web designers understand that amateurs just can’t and these are the things that lend credibility to your website and make it look professional. If your websites is not professional it won’t stand out. It won’t help you in the least and your prospective customers will lose interest.

Another point to consider is an amateur web designer probably won’t test your website on different browsers. So it looks good in Internet Explorer that doesn’t mean it will look good on Firefox, Opera or Safari. And if you website looks bad people will not buy from you.

Not only that but a professional designer will save you time, money and a headache. If there is a certain element of your website that does not look right how are you going to fix it? You will have to wait for the amateur to have time to do it and it will cost you in downtime.

So in closing a professional website is absolutely essential if you want to be in business today.

While it may be possible to get by without a website I really don’t recommend it.

Give yourself every chance to succeed and a professional website is the first step.

 

Why Do You Need a Mobile Website for Your Business?

Creating a mobile version of your site doesn’t have to be painful or expensive. In fact it’s typically a smaller version of your existing website with a more simplistic design.

Being mobile-friendly does not just mean that your website can be viewed on mobile devices. A mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and only display relevant information and content for the users’ needs. Keep in mind that simplicity is an absolute necessity for a mobile-friendly website. When choosing features and content for your website, do not hurry, think them over, think what your visitors will need and what they’ll look for. Don’t allow too much text input for users. It’s quite an issue in the world of tablets, let alone smart phones, where typing something that exceeds a tweet, a message or a comment, is painful.

You can have a website designed for desktop users and another site specifically developed for mobile users. The mobile website will be a standalone site and not integrated with the main site.

In my opinion, people on mobile are looking for the basic information about your site, business, services or contact. They do not want to see all the pages of your desktop site.

You can have a website designed for desktop users and another site specifically developed for mobile users. The mobile website will be a standalone site and not integrated with the main site.

In my opinion, people on mobile are looking for the basic information about your site, business, services or contact. They do not want to see all the pages of your desktop site.

You can have simple mobile site which contain basic contact information and brief discussion about your services or business. I am not talking about big e-commerce sites that have many products for sale. This is for those people who are selling services like plumbers, barbers, lawyers, doctors, dentist, schools, painters, hotels, electricians, taxi services, bakery, cafe house, parlors, restaurants, photographer, artist, house cleaning and many other services that you think about.

 

 

Website Design Suggestions

Refreshing your website, having a complete redesign or setting up your very first website is a big decision and there are so many areas to consider that it can be overwhelming. You may find that you encounter lots of difficulties in the process, which is why it is always good to be aware of what makes a website work well.

For a website to be successful, it doesn’t just have to look good, it has to work well by driving traffic and sales..

When you are going to enlist a web design company to create your online sales tool, here are some of the things to consider.

Keep it simple

This is quite a crucial thing to remember when it comes to designing a website, it’s the idea that it always works best when it’s straightforward. You don’t want your website to be over complicated, it needs to be easy to use, and preferably needs to be responsive.

Have a plan

Ensure you know what information needs to be included, the tone, brand identity, what message you want to convey and which area you want return on investment (increase calls, revenue etc)

User journey

This goes hand in hand with the ‘keep it simple’ principle, users of your website what to find what they are looking for quickly and easily, so consider the user journey and how you can give them what they need abruptly. Try keeping the steps between different sections to a maximum of three, understandably this can be problematic but if you manage to do it, it will work heavily in your favour.

Content

Don’t get too caught up in the aesthetics of your website and neglect the content. Your website copy needs to be just as good, it needs to be fresh, consistent and ultimately, very, very good. Most web design agencies can offer copywriting as part of their service so be sure to get a professional write it to help you stand out.

 

Tips To Improve The Performance Of Responsive Web Design

Be it a desktop or a mobile, their expectations of site loading and the interface does not change. Thus, it is significant to offer the users the best of website designs and surfing experience. Simply getting a website re-sized by a software development company will not solve your problem. If your users have to toggle between mobile device and their desktop, it is a sign that you need to improve on the website design. Below are a few tips that will help you in making an outstanding responsive website to gain maximum conversions.

1. Optimize Images - Images are responsible for the slow page loading and also, the fact cannot be ignored that the users look for high resolution images. To solve this problem, you can use the services such as Adaptive images. The service is a small PHP script that resizes and automatically scales down the images by identifying the screen size.

2. Enable Compression - Use Gzip to compress your resources. It reduces the number of bytes a single page sends across the network. Also, by removing unnecessary line breaks, and white spaces, minify CSS and JavaScript. This will reduce file size and increase downloading speed. With a better loading speed, the performance of the site is likely to be high.

3. Delete Unnecessary Page Elements - Identify elements on the web page that are contributing least to bring traffic. For example: If your site has more than one SignUp form, find the form which is providing very few sign ups and remove it. Also, if you have social sharing button on the web page which are not productive, it makes sense to remove them as it may consume large volume of bandwidth.

4. Quality Hosting Solutions - There is a variety of hosting solution that may satisfy a cheap budget, cloud computing and those that may be worth million dollars. Depending on your budget, choose the best hosting solution, but do not go for cheap solutions as they may not be reliable. Analyze your competitors who are doing well, find out which hosting provider they are using and you can too invest in that robust server to achieve high performance.

5. Usage of Content Delivery Network - Consider speed and bandwidth while choosing a network. The provider must have locations nearby your maximum target audience. MaxCDN and Cloudfare are both affordable and popular Content Delivery Networks.

 

5 Vital Things Every Website Needs

So you want to create your own website? Whether it’s a profit project or purely for kicks, websites are a great way to share information and ideas to other people. There are plenty of free web hosts out there that provide pre-made templates for those not familiar with HTML or CSS. There are also free sites that allow you to create forum boards and blogs without the hassle of starting from scratch.

But if you’ve got the technological know-how, building a site is both challenging and rewarding. For the budding web developer, here’s a couple of things no self-respecting website would do without.

1. A Web Host

It doesn’t matter how groundbreaking your website is. If you don’t put it on the web, no one will be able to find it. And unless you built the webpage for your own personal viewing pleasure, there’s no point to it.

Before you begin building your website, find a web hosting provider. This is basically a company with a lot of computers connected to the Internet. Once you upload your site with them, everyone in the world can view it. It’s comparable to renting an office space. Without a host, your web baby won’t have a home.

2. A Domain Name

This is the URL people type into the address bar. If getting a web host is like renting office space, getting a domain name is like choosing a brand name for your store. You want it to be quick and catchy so that people can remember it.

If you’ve got a great name for your site but no actual webpage yet, don’t worry. You can still register the name you have in mind. This reserves the domain name for your personal use only. Remember, though, that you’ll still have to pay annually for it. If you don’t want the registration money to go to waste, better start building your site fast.

3. Content

Do you want people to visit your website just to look at a blank background? Now that you’ve got a brand name and a capable web host, you’ll need actual content. Web content refers to anything, from graphics to images to text. You want people to come for the catchy URL and stay for the content, so you’d best make it good.

If you’ve got the general idea for your content but you don’t know the first thing about producing it, relax! You can always look for a web content writer or graphics designer and ask help. There are a lot of freelancing web content developers out there with fairly low rates.